From the former site of Guangzhou Chemical Fiber Factory to a national model base for cultural industries, after over 20 years of development, the Yangcheng Creative Industrial Park in Guangzhou International Financial City has become a showcase for the digital development of the cultural industry in Guangdong. The park gathers over 200 cultural innovation enterprises, and nurtures 9 listed companies, including KuGou Music, Lizhi, and Onion Global, with an annual output value reaching about 40 billion yuan; attracting over 10,000 young innovators from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) with an average age of just 26.
Today, among the lush green spaces and well-arranged factory buildings in the park, a new cultural landmark—the Lingnan digital creativebuilding—has risen.
The next "Nezha" (China's blockbuster animated IP) might emerge from here.
The office buildings hidden in the bustling city were once workshops and warehouses of the Guangzhou Chemical Fiber Factory. Early constructors decided to preserve the industrial memory through minimal renovations, maintaining original factory structures while creating immersive step-by-step scenery.
The former pulp workshop became Yangcheng Evening News' office building, warehouses transformed into KuGou Music's headquarters, and motor repair shops turned into the offices of Guangzhou Guangda Rural Innovation Institute. Over time, new digital creative ventures keep emerging and thriving on these industrial relics.
Founded in 1957, Yangcheng Evening News has accumulated rich resources across industries in Guangdong. Its brand effect not only polishes the park's "showcase" but also empowers enterprise branding, attracting more industry chain-related businesses.
The east zone centers around Yangcheng Evening News Group with a thriving digital publishing industry alongside industry leaders like KuGou Music and Xingjia Game. The west zone focuses on digital empowerment, forming three cutting-edge industries, cultural creativity, mobile internet and AI, attracting clusters like Tianwen Kadokawa and Joy Media.
According to Guangdong Yangcheng Evening News Creative Park Operation Management Co., Ltd., the industrial buildings and large green spaces create boundary-free public areas conducive to digital creative enterprises' open office environments and collaboration.
Standing on Huangpu Avenue, the rising skyscrapers of Guangzhou International Financial City startup area to the south keep reshaping the Pearl River north bank skyline; looking north, the Lingnan digital creative building stands between green spaces and factory buildings like an "unfolded newspaper", creating a new urban landscape blending tradition and modernity, technology and culture.
As the first high-rise in the financial city's north zone, Lingnan digital creative building aims to become a new GBA cultural landmark. It will leverage Guangzhou International Financial City's financial capabilities and integrate 5G, big data, cloud computing and AI technologies to boost emerging cultural industries like animation, music, gaming and esports; establishing Lingnan Cultural Big Data Center as the digital foundation for both the building and the industrial park, releasing cultural industry rankings and data products to help more cultural products become "new top trends".
从广州化学纤维厂旧址到国家文化产业示范基地，历经二十余年发展，位于广州国际金融城的羊城创意产业园早已成为广东数字文化产业发展的金字招牌。园区集聚200多家文化新业态企业，酷狗音乐、荔枝、洋葱等9家上市公司在这里壮大，园区年产值约400亿元；吸引平均年龄仅26岁的上万名大湾区青年在此创新创业。
如今，在园区葱茏的绿地与错落有致的厂房之间，一座新的文化地标——岭南数字创意大厦已经拔地而起。
下一个“哪吒”，或许将从这里走出。
旧厂房上培育数字创意产业新苗
羊城创意产业园一栋栋藏于闹市的办公楼，曾是广州化学纤维厂的厂房和仓库。早期建设者们决定保留工业记忆的整体风格，对旧厂房进行微改造，使每栋建筑保留原始厂房形态，营造出一步一景的沉浸式体验。
昔日的浆粕车间被改造成羊城晚报办公大楼，仓库成为酷狗音乐总部的办公楼，电机修理车间成了广大乡创的办公楼……随着时间推移，数字创意产业的新苗不断在工业遗迹上破土而出、发展壮大。
“媒体+园区”营造文化科技融合氛围
创刊于1957年的羊城晚报，在南粤大地各个行业和领域积累了丰富资源，其品牌效应既擦亮了羊城创意产业园的“金字招牌”，又可赋能园区企业品牌建设，进而吸纳更多产业链相关企业。
羊城创意产业园东区以羊城晚报报业集团为核心，数字出版产业蓬勃发展，与酷狗音乐、星嘉游戏等行业翘楚；西区数字赋能主线鲜明，形成文化创意、移动互联、人工智能三大前沿产业，吸引天闻角川、无忧传媒等企业扎堆集聚。
广东羊城晚报创意园运营管理股份有限公司相关负责人认为，工业厂房和大片绿地构建出沟通无界限、交流无障碍的公共空间，有利于数字创意企业打造开放式办公环境，便于交流和协作。
奋力建设大湾区文化产业新地标
站在黄埔大道中，南面是广州国际金融城起步区，一栋栋摩天大楼拔地而起，不断刷新着珠江北岸的天际线；向北眺望，羊城晚报岭南数字创意大厦宛如一张“打开的报纸”，屹立于羊城创意产业园的绿地与厂房之间，将形成传统与现代交融、科技与文化碰撞的城市新景观。
岭南数字创意大厦作为金融城北区第一栋高楼，所瞄准的目标便是建设大湾区文化产业新地标。岭南数字创意大厦将结合广州国际金融城金融效能，依托5G、大数据、云计算、人工智能等技术在文化产业领域的集成应用和创新，提升动漫、音乐、游戏、电子竞技等新兴文化产业发展水平；建立岭南文化大数据中心，以之作为岭南数字创意大厦和羊城创意产业园的数据底座，发布一系列文化产业榜单指数、数据产品，助推更多文化产品成为“新顶流”。